Running Into The Fog

Babette Bensoussan

Babette Bensoussan discovered the immense value of consumer insights in the 1980s when she was working as a Communications Manager at Apple. Despite the fact that Apple discouraged its employees from conducting consumer research at the time, Babette quickly fell in love with customer intelligence (CI). To her, it was clear that CI serves as a basis from which to develop sound strategies, not only in business, but also in life. 

A self-proclaimed Decision-Making Maverick™, Babette has held many titles throughout her career, from Marketing Manager to Professor to Business Coach. She now runs her own company Mindshifts, where she helps organizations, business leaders and professional executives improve their decision-making capabilities. Babette has relied on CI to inform her decisions every step of the way.

Tune into this week’s episode of Running into the Fog for a conversation between Babette and the Jo Bros about the incredible power of CI and where executives fall short when they don’t capitalize on it. Learn why analytical frameworks are like jigsaw puzzle pictures, why collaboration requires humility, and how your best students can ultimately become your biggest competitors. Most importantly, hear Babette’s take on why in order to be coachable, you need to be willing to run through the fog.

Quotes – UPDATE TIMESTAMPS!
• “I realized that a lot of corporations, a lot of executives were developing strategies in vacuums. You know, they’re all thinking they’re going to be number one, they all want to do this kind of stuff without any understanding of the external world in which they competed.” (4:56-5:13)

• “I’m a firm believer that we should all be doing the process of CI in every aspect of our life because it’s all about making better decisions.” (10:22-10:33)

• “We have so much information now that we don’t understand what that information means anymore. And without an analytical framework, how do you sort that information out?” (13:11-13:26)

• “If you don’t want to run through the fog, you can’t be coached. Quite easy. If you’re not willing to run through that fog, to learn, to question yourself, then you’re really not coachable. You’re not ready for being coached. But if you want to run through the fog, if you want someone to run beside you, to help you, then you are coachable.” (21:49-22:14)

• “I think humility will always identify how much collaboration you’ll have in anything….We talk about humility, but I talk about it as the willingness to learn. The moment you believe you have nothing to learn or you’re ‘fine’...you’re no longer teachable.” (27:46-28:23)

Links:
www.mindshifts.com.au
babette@mindshifts.com.au 
https://www.linkedin.com/in/babettebensoussan/
https://twitter.com/BabetteBen 

https://aurorawdc.com/ 
Arik Johnson LinkedIn – https://www.linkedin.com/in/arikjohnson/ 
Derek Johnson LinkedIn – https://www.linkedin.com/in/derek-johnson-cfa-190893/

Podcast production and show notes provided by FIRESIDE Marketing

Joe Goldberg

From pioneering an emergent mode of intel collection and dissemination in the 1980s with video to shredding his CIA employee file and going corporate at Motorola, Joe draws from his time on the front “spy” lines in his books dedicated to fellow intel practitioners, adding a little fiction and anonymity to cover his tracks with entertaining tales.

While he admits that “truth is stranger than fiction,” Joe uses his fictitious characters and plots to metaphorically, and directly, share important and timeless truths applicable to those in intelligence today.

Tune into this week’s episode of Running into the Fog for a conversation with Joe Goldberg and the Jo Bros about Joe’s new book The Spy Devils and its grounding in Joe’s own life experiences. Learn how a masters degree in broadcast and film got Joe into the CIA, why Joe got rid of almost 1,000 pages of his first draft, and where Joe sprinkled surprise Easter eggs throughout his book for Iowa readers. 

Quotes
• “As I say early on, truth is stranger than fiction. That was sort of a motto throughout the entire book.” (14:21-14:28)

• “If you have something to say, say it. Whether you think other people are interested or not, that’s irrelevant. Put that away. Put that fog of self-doubt in a box and put that away. Because some people are going to hate it...but that’s irrelevant!” (20:25-20:45)

• “Everything is connected. The stuff that you’re doing is connected to the people who did it before you. The people that are going to follow you and learn from you – they’re connected to you….We must remember that nothing was just made for us.” (39:13-39:41)

• “It’s up to the intelligence people of today….who are figuring out what’s the best way to do intelligence and communicate it and collect it...to our decision makers?...What’s the next YouTube?” (48:51-50:05)

• “I put it to the people who are in the fog...the people who are in intelligence today or related fields, the ethical issues are immense. They aren’t to be discarded...Ethics are you.” (50:25-51:08)

• “What types of warfare will corporations have to equip themselves for in the decade ahead?” (53:13-53:26)

• “I think there’s a back-to-the-basics world that we’re going to go back to. We’re going to have tools, whatever those tools are, and we’re going to have smart people, because there’s always smart people… but I believe there’s going to be a move toward making the complex simple to get things done.” (55:14-58:32)

Links:
Twitter: @joeGoldbergbook
Facebook & Instagram: @joeGoldbergBooks
Buy the book on Amazon: https://www.amazon.com/Spy-Devils-Joe-Goldberg-ebook/dp/B08SJBDR61

https://aurorawdc.com/ 
Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/ 
Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

Podcast production and show notes provided by FIRESIDE Marketing

Suki Fuller

“This is the time when we should be willing to do something different,” says London-born Suki Fuller, Founder of Miribure and Senior VP Europe of DC Analytics. Suki is an analyst with a unique, global outlook, as someone who has lived in the Middle East, China, America, and Europe--and that has made her an invaluable asset in the tech world and beyond. In this episode of Running Into the Fog, she talks with the Jo Bros about how we need to shift our outlook on a global scale to truly prepare for the future. 

Engineers are always saying “build back better.” But in this episode, Suki asks, “Why do we need to build back?” For Suki, the only way forward is to “build better,” period. We don’t need to follow the status quo, when there are better, more environmentally, fiscally, and culturally friendly ways to build our world. As she says, “It’s time to hand it off to the new guard. It’s time to look beyond the past and see what can happen in the future.” 

Tune in for a global look at the pandemic, Brexit, technology, and much more--and how we can use data and intelligence to take a holistic view and create a better path forward. 

Quotes

• “The only thing you can be certain of is change. Change is life. Every single second, every single minute of the day is different… You have to try and do something different in order for change to happen in a bigger way.” (38:39-38:54)
• “There are people that are afraid to challenge those that are considered ‘senior’. I think there needs to be a time of reckoning to realize that even though you may have that level of experience and respect, it’s time to hand it off to the new guard. It’s time to look beyond the past and see what can happen in the future.” (1:13:35-1:14:20)

Links:

Twitter: @SukiFuller 

LinkedIn: Suki Fuller 

Instagram: @SukiFuller

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

Terry Thiele

Terry Thiele joins the Jo Bros this week and reveals he is writing a book, with a working title Our Fourth Age, a Story for My Grandchildren, trying to dissect the human population from 200,000 years ago to 10,000 years ago. Terry says the purpose of his manuscript is to explore what those destabilizing changes are and whether homo sapiens can cope--whether we’ve got a future. The way I went at it was to break the history of our species into 4 ages.

Thiele begins the discussion stepping into the past of the human population; when we were hunter gatherers. Thiele would argue that we have a set of instincts that are irreducible and that are irreversible. When we tend to perceive fear we over react to it, and we have a better chance of surviving if we are in a group. We are also desperate to have a good standing ‘status’ in a  group to survive. We are curious, in a sense pertaining to what we don't know, and understand the unknown before it gets us by the throat. 

Our pursuit of knowledge is driven to protect us. Thiele talks about present day time depth, and the difference between the current generation and ‘boomers’, and what at this time can be passed down for further learning, in relation to how past generations have left the future with tools and resources to evolve as a population.

In conversation of human nature and the basic needs of an individual, Thiele breaks it down as four needs: 

• I want my family to be safe
• I want to have a job to be able to provide 
• I want my children to have a future 
• I want you to leave me alone as long as I am not harming anyone else

As Thiele reaches the end of his manuscript, his revelation is that the next generation has failed to seek the necessary degree of change from the previous generation, looking to see how things will change as we evolve as a population. 

Arik and Thiele discuss the means of production and the booming manufacturing renaissance that may be coming, and the new predominant currencies that have surfaced such as crypto currency and the like. Thiele points out that based on UN data, the global population will decline, while opposing data suggests the population will top out in our lifetime, globally speaking. 

Discussing the economic and population causes and effects of Eastern Europe versus Japan or Korea, it is difficult to see what the global economic environment will look like in the future. In Thiele’s manuscript, he hypothesizes a few scenarios of how this may play out. Thiele hopes that his manuscript brings a healthy discussion as to how the world will look in our future. 

This episode discusses not only the history of the human population, but how these trends may affect the future. Tune in this week for an insightful conversation with Arik and Derek Johnson, and their long time friend and colleague, Terry Thiele! 

Quotes: 

• “For any particular company at a micro economic level going into the future longer term, you have to plan for a world where you have to get a bigger piece of a smaller pie. For the first time, supply will exceed demand. And that takes most of your economics and flips it on its head.”
•  “After 40 years [of trying to get leaders and students to think about the future], I began to realize that, when we look at the world around us, the rate and degree of change are both accelerating at an exponential rate--and we’re not prepared for it.” 
• “For any particular company, at a microeconomic level, going into the future longer-term, you have to plan for a world where you have to get a smaller piece of a larger pie. For the first time, supply will exceed demand. And that takes most of your economics and flips it on its head.”

 

Links: 

How to get in touch with Terry: LinkedIn https://www.linkedin.com/in/tvthiele/

TVThiele@MSN.com

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

Zena Applebaum

After spending 12 years as the Director of Competitive Intelligence at the same law firm, Zena Applebaum had seen it all. She felt more comfortable than ever in the position, but with this comfort came a stagnancy that stifled her ability to learn and grow. Zena’s ever-present curiosity inspired her to venture into the fog and start a new role at Thomson Reuters. Although she admits that it took her over 8 months to fully understand the nuances and tactics necessary to succeed in this position, this change was just the type of challenge that she needed to bring new meaning to her life.

Zena’s journey has had no shortage of twists and turns. An expert in competitive intelligence, Zena has also taught several college-level courses, authored a book, and served on the board of the Special Library Services (SLA) for several years. These diverse experiences have allowed Zena to master her target market, develop her people skills, and learn the tactics necessary to thrive in her various roles – three things that, according to Zena, are critical for success.

On this week’s episode of Running Into the Fog, the Jo Bros speak with Zena about her personal journey to success and the crucial life lessons she learned along the way. From chaotic COVID households to the unique qualities of librarians to the fundamental differences between theory and practice, you won’t want to miss out on this engaging conversation about navigating the challenges life throws our way.

Quotes

• “I had done it all, I had seen it all, I had spent 12 years at my firm. I was most comfortable, but I was also becoming really stagnant….I felt like I could do more, and I could learn more. And I knew that if I didn’t do it soon, I was going to be pigeonholed forever into that role.” (25:56-26:22)

• “Market, people, and tactics. If you can master two of them, you can usually learn the third.” (33:33-33:40)
• “The way you learn the market is by recognizing first and foremost that information for information’s sake doesn’t sell.” (35:34-35:45)
• “It takes seven years to build trust, it takes seven minutes to erode it. Building relationships is so critical to this business. It’s critical to any business, but I think particularly if you’re doing competitive intelligence, people need to know that they can trust you, people need to know that you are going to have conversations on their behalf where you’re not going to embarrass them, where you’re not going to say something out of turn.” (42:52-43:15)
• “I think the one thing I would tell my 20-year-old self is to chill the f out. We all get to a place eventually where we should be….I liked to plan everything, I liked to know that there was a path forward. And I still do, but I also recognize that, as much as you plan, you can’t plan for every contingency.” (46:38-47:07)

 

Links

Zena Applebaum Twitter – https://twitter.com/zappleci?lang=en 

 

https://aurorawdc.com/

Arik Johnson LinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek Johnson LinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

 

Gilberto Gandra

Gilberto Gandra, Founding Partner @ RadiusVC has a mantra: “Invest in things that change the world.” Gilberto’s career has always been mission-driven, from work in animal welfare to relationship building to a life-long commitment to diversity and inclusion. In this episode of Running Into the Fog, Gilberto talks with the Jo Bros about the impact of Covid on the pet industry, his view of intentional diversity in the startup world, and why he calls himself a “relationship strategist.”

Everyone ran into the fog during Covid, but for Giberto, the pandemic brought a bit of good luck. Just before Covid, he started working for a startup called Adopet, which provides a SaaS solution for animal shelters to streamline adoption. With Covid, shelters wanted to ditch old paper processes, and every family in America suddenly wanted a puppy. As a result, Adopet took off. 

But Gilberto isn’t just talking about animals in this episode. He always talks about the importance of investing in global, diverse problems - which he does as part of his work with the venture capital fund RadiusVC. Gilberto believes in the power of relationships to impact your life - and venture capital is the ultimate financial relationship with marginalized founders who need financial support. 

Tune in this week to hear Gilberto’s value-driven approach to finding work and people you love - and how that has changed his life. 

 

Quotes

• “You need something that you want to solve the problem, regardless of whether you’re going to make money or not. That’s the true measure of a business worth pursuing. You can figure out a way to monetize it. If the problem is big enough, you should be able to create some economy around that problem, to solve it. The best way to change the world is to make money doing it. Otherwise, it is not self-sustaining.” (14:05-14:31)
• “If you invest in things that are going to be changing the world, but you invest always in the same type of people... Then, you don’t get to change the world, you just get to change the world for people in that particular lens.” (22:37-22:54)

 

Links

https://www.linkedin.com/in/gilberto-gandra/

 

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

 

Jeff Meyer

Foggy times come for all of us. Times when we aren’t certain where we are headed, when we can’t see what’s next. Globally, we are in the middle of one right now. In this introductory episode, hosts Arik and Derek Johnson talk with their long-time friend and consultant Jeff Meyer, about how to run into the fog -- something they are deeply familiar with as leaders in the competitive intelligence industry, where the goal is to use data to “outfit people for the path ahead.”

Jeff is a master of moving forward through uncertainty -- hence his tagline and the name of his podcast, “Move Forward Anyway.” Jeff shares his experience of working as a consultant with both brothers for their company Aurora WDC, to help them learn how to run into the fog together. 

Tune in to hear Jeff speak about fear, uncertainty, collaboration, curiosity, and the power of moving from “expert to experiment” in the inaugural episode of Running into the Fog. 

Quotes

• “One of the principles for me is, you glance at the far distant future, because you want to be going in that general direction, but you need to gaze at what’s right in front of you. (6:38-6:52)

• “In each of our unique spaces, we tend to bring bias. We tend to assume an expert stance. And so I talk all the time with pastors and leaders and all kinds of other different teachers, I say, we’ve got to move from expert to experiment. And get comfortable with the adventure of discovery, and curiosity.” (25:15-25:47) 

 

Links

Facebook: jeffmeyer222 

Twitter: jeffmeyer22

LinkedIn: jeffmeyer22

Instagram: jeffmeyer22 

 

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

August Jackson

“I don’t really separate out strategy from tactics from execution,” says August Jackson, Senior Director of Market and Competitive Intelligence at Deltek. As a leader in competitive intelligence (CI), August takes a holistic approach to his work, and believes in the tension between executing day-to-day and taking that big picture look at what CI can do, and where it’s going. 

In this episode of Running into the Fog with the Johnson brothers, August talks about the balance of industry expertise with CI expertise, and how having that deep knowledge of an industry (like SaaS or pharmaceuticals) is necessary to really understand the full capacities of CI. He also talks about another specialized community: small business owners. “I think there’s an opportunity for my profession to go much deeper into the small business market,” August says. As the foundation of our national and global economy, August is passionate about what CI can do for small business, without breaking the bank. 

Tune in this week for a look at where CI is going, and a few stories of entrepreneurship (and friendship), on this episode of Running into the Fog. 

 

Quotes:

• “I’ve always kind of walked away from the idea of a strategic and tactical divide; for me, I’m an ENTJ, and on that end, the needle falls off. So I am the most holistic person: big hand, small map all the time. Sometimes in our profession people get really wrapped around the axel of what’s strategic versus what is tactical -- Well, everything’s strategic over a long enough time period.” (16:07ish-16:40)
• “I also don’t separate strategy from execution as much as others might, and my sense is looking at some groups that take a purely strategy view to how they do things, that misses opportunities to really effect change inside the organization.” (16:47-17:04)

 

Links:

August Jackson - Senior Director, Market and Competitive Intelligence

Fellow, Council of Competitive Intelligence Fellows

Social Media handles (e.g. Twitter, LinkedIn): @8of12 on Twitter; https://www.linkedin.com/in/augustjackson/

 

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

Marie Mansheim

“Clearing out the fog is about using facts,” says Marie Mansheim, truth-teller and manufacturing consultant who works with companies across industries (and the globe) to find the best practices for their business. In this episode of Running into the Fog, the Jo Bros are talking with Marie about the power of data to guide decision-making, and how she has supported her clients during Covid as they navigate the see-saw of loss and sales that is plaguing the manufacturing world right now. 

For Marie, being successful is about looking at competitive intelligence data and laying out all the options in a way that is not only unbiased, but stretches beyond the conventions of the industry. She encourages clients to look at best practices across industries -- because why would we not want to bring in those fresh ideas? She helps manufacturers look at everything from security to automation to company culture, with a focus on smart decision-making that doesn't keep your company stuck in the weeds. 

Tune in this week for a practical guide on how to make smart change, even in an uncertain world. You’ll hear about analysis paralysis, FOMO, and so much more in this episode of Running into the Fog. 

 

Quotes:

32:30 – “People get hemmed into ‘This is where I have to go because I’ve always done it that way.’ You have to say ‘Other options are available to you. You may not choose them, but they’re available.’ So, really helping them figure out …. what they are willing to invest in, what they aren’t willing to invest in, and where they want to go as a business owner, too.” (32:07-32:38)

34:56 – “Clearing out the fog is about using facts.” (34:57-35:00)

 

Links:

Twitter: MMansheim

LinkedIn: linkedin.com/in/mariemansheim

 

https://aurorawdc.com/

Arik JohnsonLinkedIn - https://www.linkedin.com/in/arikjohnson/

Derek JohnsonLinkedIn - https://www.linkedin.com/in/derek-johnson-cfa-190893/

Running Into The Fog - Introduction

Here is a sample episode featuring one of our guests, Jeff Meyer. 

 

Links: 

Facebook: jeffmeyer222 

Twitter: jeffmeyer22

LinkedIn: jeffmeyer22

Instagram: jeffmeyer22

https://aurorawdc.com/