Running Into The Fog

Jonathan Dunnett

September 29, 2022

While completing a degree in business, Jonathan Dunnett had the opportunity to take on a research side gig, thus beginning his journey into the world of competitive intelligence.  He has since founded Enable Leaders, a platform designed to grow and encourage leadership in the professional world.  This is done through a focus on four key components: behavioral economics, decision-making, leadership, and psychology.

“I think we have a marketing issue in competitive intelligence,” Jonathan says.  Often seemingly shrouded in mystery, the intelligence field simply boils down to decision-making.   He discusses how breaking down competitive intelligence into language that people understand opens up the door for use across any sector or business. 

Tune in to hear about the vision for Enable Leaders, what intelligence consultants need to improve upon, and the peaks and pitfalls of technology in the modern world.



- “To me, a leader is anyone that wants to be a leader.  It doesn’t mean you need to be a CEO.  It’s down to if you lead yourself, you are leading.” (11:18 - 11:29)

- “More than ever, I think it’s important that we have a discriminating eye towards what’s really worth your time.” (17:17 -17:22) 

- “What I’ve found through some of the work that I’ve been doing over the last number of years is when you talk about decision making, that suddenly becomes much more accessible to most people than if you say competitive intelligence.” (10:25-10:39) 



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